Los Angeles, CA – November 11, 2020
Freck Beauty (“Freck” or the “Company”) has closed an investment led by Stage 1 Fund and KarpReilly.
Freck Beauty is the bold, clean beauty brand for anyone who cares about ingredients, respects the process, and doesn’t care about the rules. Founded by Remi Brixton in 2017, Freck Beauty launched with one product, Freck OG, the world’s first freckle cosmetic.
Today, Freck Beauty has grown into an international beauty brand offering one-of-a-kind clean makeup and skincare must-haves. Freckle filters have made their way into the mainstreams of social platforms, and celebrities like Emily Ratajkowski and Lady Gaga have been spotted gracing their faces with the brand’s patented Frecks. Inspired by Remi’s vision and her diverse local community of East Los Angeles, Freck Beauty champions clean ingredients, efficacious formulas, inclusivity and first-to-market originality.
Based in Echo Park, Freck Beauty has generated universal acclaim from media, celebrities, influencers and consumers alike, helping drive year-over-year sales growth of 300% in 2020. Distribution is predominantly direct-to-consumer with a meaningful wholesale presence that will be significantly bolstered by a key U.S. national retailer next year.
The recent investment will be used to increase brand awareness, expand the team and fund continued product innovation.
“Stage 1 Financial, the counterpart to Stage 1 Fund, has been instrumental to our exponential growth over the last year and boasts a portfolio of remarkably unique beauty brands with truly differentiated positioning. Like Stage 1, KarpReilly has years of expertise working with direct-to-consumer businesses and we’re confident together we can significantly accelerate our digital growth,” said Remi Brixton, Founder and CEO of the Company. “Both funds share our excitement for the disruptive clean beauty movement, and we look forward to sharing Freck’s bold and original products and brand ethos with the next generation of beauty consumers.”
“Over the past year, Stage 1 Financial has been fortunate to partner with Remi and the Freck team. Through this disruptive period, where many brands have struggled to grow during the economic downturn, Freck has accelerated and is now one of the fastest-growing beauty brands in the country. Freck’s core principles of inclusivity and originality are exactly what passionate beauty consumers are looking for in a modern brand. We are excited to strengthen our partnership with this investment and look forward to building the future together,” said Jeremy Triefenbach, Managing Partner & CFO of Stage 1 Financial.
“Freck is a rapidly growing brand in a space we feel represents the future of the beauty category. Freck has developed an innovative product line and a unique brand for today’s ever-conscious consumer. We believe there is enormous potential for Freck looking ahead and we are excited to partner with Remi and the team to support the Company’s next phase of growth,” said Will Mooney, a Vice President at KarpReilly.
About Freck Beauty
Freck Beauty is the bold, clean beauty brand for anyone who cares about ingredients, respects the process, and doesn’t care about the rules. Based in East Los Angeles, the inclusive makeup and skincare line began with The World’s First Freckle Cosmetic. Loved by media, celebrities, influencers and consumers, Freck Beauty products are vegan and cruelty-free and meet the highest industry standards of clean formulation. For more information, please visit freckbeauty.com.
About Stage 1 Fund
For nearly 7 years, Stage 1 Financial has built a strong and validated pipeline of deal flow for our Investment Partners by delivering Accounting, FP&A and Advisory services to emerging consumer brands that are potential investment candidates. Stage 1 Fund deploys capital alongside Venture Capital & Private Equity Partners in those emerging consumer companies that Stage 1 Financial believes have a significantly reduced risk profile and high probability of success for our investors. Learn more at stage1fund.com.
KarpReilly, LLC is a private investment firm, founded by Allan Karp and Chris Reilly, whose primary mission is to partner with premier small to mid-size consumer growth companies and help them achieve their long-term vision. Over the past 10 years, the principals of KarpReilly have invested in, sat on the boards of and nurtured over 25 consumer growth companies. For more information, please visit karpreilly.com.