everyday outfit essentials that fit right & feel amazing
September 28, 2020 – Woodley + Lowe, a digitally native lifestyle apparel brand hyper-focused on Gen Z, announce the launch of their inaugural collection. Founded with an emphasis on community collaboration and social consciousness, Woodley + Lowe’s core collection features 12 key styles in a variety of delicious colors, which are designed to mix-and-match with each other or existing wardrobe go-to’s. A better fit, high-quality fabrics, and timeless style combine to make these new favorites endlessly wearable. Highlights include a range of cozy cloud fleece sweats (including joggers in different lengths), active base layers, and fun statement pieces made more wearable in the brand’s super soft modal fleece. Prices range from $35 – $100
Frustrated with the one-size-fits-all approach to teen girls’ apparel, Woodley + Lowe was founded to offer better fit for a larger variety of shoppers. To address this, a proprietary sizing scale was created to bridge the gap between kids’ and women’s clothes. The W+L Fit System offers 5 sizes that essentially range from 12/14 Youth to 10/12 Womens’. Each size of pants comes in two different lengths, and an alphabetic naming system was implemented to mitigate body image stigma of physical size references. By reframing their scale around actual sizes of 13-21 year old girls, Woodley + Lowe is able to offer clothes that fit right and feel amazing for the Woodley + Lowe customer, as well as her entire friend group. Who says you can’t look good and feel good at the same time?
The inaugural “Sneak Peek Collection” will be available purchase October 5, 2020 at www.woodleylowe.com, with the remainder of the launch collection to drop from late October through the holiday season.
Sneak Peek Collection:
• Comfy Crush Hoodie (lavender): $88
• Dream Joggers (lavender): $74
• Soft Stretch Logo Tee (white): $38
About Woodley + Lowe: Woodley + Lowe is a digitally native lifestyle apparel brand hyper-focused on Gen Z and founded with an emphasis on community collaboration and social consciousness. The core collection of everyday, mix-and-match styles are designed to be endlessly wearable in quality materials and fantastic fit. A proprietary size scale replaces highly variable “standard” sizing and eliminates distinctions between teen and adult pieces so the line can bridge age groups. Key styles include a range of cozy cloud fleece sweats (including joggers in different lengths), active base layers, and fun statement pieces made more wearable in the brand’s super soft modal fleece. Prices range from $35 – $100. Available at www.woodleylowe.com | @woodleylowe
Neda Talebian Funk (Co-Founder): Neda has deep experience with start-up fitness and retail companies. She co-founded FITiST in 2011, the first one-stop membership and bookings platform for boutique fitness and has worked with best-in-class studios and wellness brands, in addition to operating a brick and mortar location, the FITiST Collective. Neda also founded FITiST Lab, a strategic brand consultancy, working with early stage businesses in the fitness and retail categories. She has served as an advisor to various lifestyle and ecommerce businesses, including Lively and Jetblack, where she helped shape the customer experience and acquisition strategy. Neda began her career as an equity research analyst for Bear Stearns, covering the retail industry with a particular focus on teen apparel retailers. Neda holds a BA from Georgetown University and MBA from The Wharton School and currently lives in the West Village with her husband and three sons.
Rachel Schifter Thebault (Co-Founder): Rachel was the founder of Tribeca Treats, a popular New York City bakery that she owned and operated from 2006-2018. During that time, Rachel and Tribeca Treats created tens of thousands of custom cakes for a roster of celebrity and corporate clients including Daphne Oz, Conde Nast and Sony Pictures. In 2010, Rachel authored the cookbook “Sweet Chic: Stylist Treats to Dress Up for Any Occasion,” published by Random House. Rachel has been honored with American Express & Count Me In’s “Make Mine a Million Dollar Business” award and appeared on the cover of the September 2007 issue of US News and World Report for a story about mom-preneurs entitled “The New Mommy Track.” Prior to starting her own business, Rachel spent seven years in investment banking at Banc of America Securities and Merrill Lynch, where she focused on capital raising and mergers & acquisitions for clients in the consumer & retail sectors. She is a graduate of Colgate University and lives in Tribeca with her husband and three tween/teenage daughters.