Anaheim, August 6, 2020/ — Saie, the uncompromising clean makeup brand, announced today a Seed funding round. Stage 1 Fund participated in the round which was led by Unilever Ventures and included clean lifestyle pioneer, Gwyneth Paltrow, among other investors. Stage 1 Fund is a consumer-focused venture capital firm providing financial solutions and strategic guidance to investor-backed brands.

Industry expert and creator of The Moment, Laney Crowell founded Saie last year to bridge the gap between clean makeup women should buy and the makeup they want to buy. Featured on GOOP, Saie has quickly proven that high-performance products, sustainable packaging, and style are just as important as good-for-you ingredients.

Laney Crowell expressed her excitement about the growth prospects for the business. “I’m extremely excited and grateful to have the support of Stage 1 Fund as Saie enters our next phase of growth. I’m fortunate to have partners who not only understand the clean beauty market but more importantly share my vision for Saie’s potential. With their valuable financial guidance, we plan to significantly expand product development and retail presence.”

Stage 1 Fund is a consumer-focused venture capital opportunity, leveraging both a proprietary pipeline of investment prospects and first-hand quantitative and qualitative diligence, through its counterpart Stage 1 Financial. The invaluable data from the Stage 1 Financial service business combined with deep analytical expertise significantly reduces the risk profile of investments, leading to a higher probability of return for investors. Current investments include HATCH, Herbivore Botanicals, Lemon Perfect, Ellis Brooklyn, and Spudsy.

David Bartholomew, Partner of Stage 1 Fund, stated, “As the clean beauty movement continues to explode globally, we are thrilled to expand our partnership with Saie.  Along with her background as a former Executive at Estée Lauder, Laney has assembled a Team of cosmetic executives and wellness-focused influencers who will continue to drive this exciting and differentiated brand.  The investment in Saie establishes Stage 1 Fund’s third portfolio company in the clean beauty space, a silo we remain very bullish on.”

Lila Sharifian, Beauty & Personal Care CFO at Stage 1 Financial, added, “Laney’s commitment to quality, sustainability, and accessibility has already drawn a cult-following of consumers seeking Saie’s must-have, award-winning products. It’s a privilege to partner with the Saie team and continue to support this unique brand’s growth.”    

Saie is a clean makeup brand dedicated to making safer, high-performing products that are elevated, effortless, and easy to use. Founded by industry veteran Laney Crowell in 2019, Saie raises the standard in clean cosmetics. The NYC-based company works with top labs worldwide to create superior formulas that really work and won’t break the bank. Saie is committed to using only the purest, safest ingredients and has banned the use of 2,000 harmful ingredients commonly found in cosmetics. Saie products are available at,, and

Over the past five years, Stage 1 Financial has built a strong and validated pipeline of deal flow for our Investment Partners by delivering Accounting, FP&A and Advisory services to emerging consumer brands that are potential investment candidates. Stage 1 Fund deploys capital alongside Venture Capital & Private Equity Partners. Learn more at

For more information, contact David Bartholomew –

SOURCE Stage 1 Fund
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