ANAHEIM, Calif. – June 10, 2020 – Stage 1 Financial, a leading provider of  Finance and Accounting solutions for fast-growing companies, announced today that Food and Beverage executive Pieter Theron has joined the company as Chief Operating Officer.

In his new role, Theron will be directing Customer Services across Accounting and FP&A as well as providing CFO advisory services for the company’s Food and Beverage partners.

“Stage 1’s professional services and advisory support to fast-growing companies and their investors is a benchmark in the industry, delivered by an experienced team trusted by our clients,” said Theron. “I am greatly energized by how we can further support the success of both our clients and portfolio companies through a continued focus on operational excellence and process innovation.”

Prior to his appointment, Theron held a variety of industry positions with P&G, PwC, Farmer Brothers, and Landec. He brings a depth of global expertise in consumer goods, operational improvement, shared services, and M&A to his work in further supporting Stage 1’s service delivery and ongoing growth. His experience includes roles with P&G to support its implementation of Global Business Services, Mergers & Acquisitions Director at PwC, and VP Strategy for two $500M+ publicly held consumer goods enterprises, and including the structuring and launch of a $150M incubator and accelerator in Natural Foods.

“Stage 1 Financial continues to lead the effort in providing top-tier accounting and finance services to the entrepreneurial community. With growth in mind, we have actively sought the right experts to broaden our team of professionals across all levels of service. As our COO, Theron’s focus will be on scaling our infrastructure appropriately to ensure we meet the growing demands of our customers and our team. The Stage 1 Financial leadership team welcomes Pieter and is looking forward to future successes under his guidance.” Katy Triefenbach – CEO

About Stage 1 Financial

Stage 1 Financial is an organization that delivers a fully-outsourced finance and accounting solution too young, fast-growing investor-backed brands. They have a fully integrated system that strategizes big-picture goals and handles the organization’s day-to-day accounting functions. Unlike traditional consultant models, their clients benefit from not one single resource, but rather the collective knowledge and skills of a team who can relate to the unique challenges that start-up organizations undertake. They not only give clients precious time back but also help bring structure to their organization.

Meet our entire team!