vogue magazine 14 best lingerie brands

Fit Comes First

Vogue has named our partner, CUUP as one of the top 14 Lingerie Brands right now!

CUUP was founded on the basis that the majority of women wear the wrong bra size, largely thanks to old school lingerie brands that confined women to a small and unrealistic range of fits. To counter this, CUUP has invested in designing bras that fit to perfection by challenging the former size scale, without compromising a flattering look or pleasing aesthetic. The brand offers five bra styles, four bottom silhouettes, and 40 inclusive sizes—balancing just the right amount of sensuality with everyday practicality.

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