Our partner, Type:A, a Santa Monica-based clean deodorant brand that’s not even two years old, is getting ready to launch in 1,500 Target stores. Woohoo! The brand’s products are aluminum, paraben and propylene glycol-free. Talk about overachieving in all the right ways!
The overachiever in charge is Allison Moss, founder and chief executive officer, who came up with the outlines of the brand during the spare time she had while caring for her newborn. Moss received her beauty-industry experience and marketing chops holding various roles at The Estée Lauder Cos. Inc., L’Oréal and AOL.
“For me, it’s about setting the highest bar for safety,” Moss said, noting the brand uses “safe synthetic” ingredients that help the products “hold up to high-intensity moments.”
The nontoxic deodorant comes in six scents and has been sold on its own web site as well as through Amazon and Credo. It was helped along by some exposure on Gwyneth Paltrow’s Goop in September, which Moss said “gives a brand a significant boost. If you’re got a good product, it can give you a running start.” Type:A plans to raise Series A funding this year and is plotting an expansion into body care next year.
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