“Most hair products are made up of mostly liquid solvents, which dilutes the ingredients you actually want to be using. At OWA, we deliver you everything you need and nothing you don’t. It’s really that simple. Our products are made up of concentrated, effective formulas that are good for you, your hair & the planet.”
OWA’s formulations are made up of only what you need. Free of water. Free of other liquid solvents that dilute the ingredients you actually want & need.
Liquid solvents (like ethanol)
AND it’s cruelty-free!