“Painstaking deliberation conflicts with productivity.”
Melissa Palmer
CEO
OSEA International
Melissa is a muse in the business world. Trailing inspiration in her wake, she has made OSEA not only a leader but a standard-setter in the growing non-toxic beauty community.
Don’t worry about being perfect. Routines are not for everyone, but self-care is a must!
Melissa Palmer is the CEO of OSEA International and is a born and bred entrepreneur and marketer who is passionate about growing innovative wellness brands.
Do you follow a certain morning routine or daily schedule to maximize productivity and well-being?
MP: This is new for me, but for the past few months, I’ve been working to create a true morning routine for myself. I start each day with a self-care practice to set the tone for the rest of my day. When I wake up, for the first 40 minutes I try and make sure to put my phone on airplane mode. At the point, I’m able to meditate and practice Tai Chi without interruption. Once I turn my phone back on the emails start rolling in and it’s full steam ahead, so for me, that first 40-60 minutes of time to myself is really important.
I spend a lot of time at our offices in Venice with our team, having creative and business meetings with our staff about our latest marketing initiatives, and product development progress. I also typically do a daily check-in with our OSEA Skincare Studio on Abbot Kinney. Making this a daily priority keep me really connected to my team, and to the vision of the company, and helps me maintain both a macro and micro level view of the state of things.
What tips do you have for other women who would like to start their own businesses?
MP: Take the leap! As women, we can be especially hard on ourselves, so it’s a good reminder to let go of perfectionism. Painstaking deliberation conflicts with productivity. Instead of ruminating endlessly on how to do this perfectly, just get things done. Even if you don’t know where it will take you, it’s what will lead you to the next step. It might even mean failing, but always have the courage to take that first step.
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