Sometimes our best ideas come in the shower. Yup, that’s right. The shower! Don’t believe us? Then hear it from our new partner Busy Beauty.

stage 1 partner - busy beauty

Standing in the shower one day, I was panicking that I already didn’t have enough time that day to get everything done that I needed to, let alone time to shower, shave, and blow dry my hair in an attempt to look and feel my best.

And let’s be honest, between the pressures of balancing work, family, friends, working out, eating healthy, and then trying to show all of that perfectness on Instagram, who hasn’t had a life crisis in the shower…

I quickly realized that I was not alone in feeling desperate for more time in my day. A recent Mintel study reported that 27% more women than men feel that they don’t have enough time in their day.

And at the same time, the length of the average beauty routine has drastically increased from only 17 minutes in 2006 to 40 minutes in 2016. But why waste this time when there is so much to do?

We create products that help women shorten their daily personal care routines, so that they have time to do everything in their day that they WANT to do, not that they feel they HAVE to do.

Sometimes, that might mean taking a long, relaxing bath on a Friday night to decompress from a busy week. And other times, that might mean squeezing in a workout on Saturday morning, quickly refreshing with some dry shampoo and body wipes, and then heading to brunch with the girls. And who knows, you never know when a last-minute date might pop up.

Now, Busy Beauty is a team based in Boston, MA working hard to continue to give women more time back in their day, one product at a time. With Busy Beauty products, you can shampoo, condition, wash, and shave all in under five minutes.

If you have an idea, an issue, or just want to say hi, feel free to send us a note at – we’d love to hear from you!

Jamie Steenbakkers

Co-Founder & COO