Like any bonafide pet food company should, we love animals.
What we don’t love is how the foundation of any good pet food — animal proteins — are sourced and made.
Call us crazy, but we don’t think one animal needs to be harmed to feed another. We also don’t think antibiotics and pharmaceuticals need to be routinely given to most farm animals raised for meat. Or that the ever-present risk of foodborne illness from conventional meat processing is one our pets, or their parents, should have to take.
We know the reality of pet food manufacturing today. We know it’s dirty. We know it’s held back by old systems of agriculture. And we know it strains our land, water and energy resources. But most of all we know we can do better.