Our Managing Partner and CEO, Katy Trifenbach, and our Personal Care/Beauty CFO, Lila Sharifian, attended the Indie Beauty Expo this week! #IBEDallas2019 Lila was kind enough to share her insights, read on below.


What is the Indie Beauty Expo?

“Indie Beauty Expo is the world’s largest exposition of independent brands and the definitive destination for beauty entrepreneurs and independent innovators. It’s an opportunity for independent personal care brands to showcase their products for industry professionals.”

The 2 biggest beauty trends demanded this year:

Ingredient-conscious, Clean beauty –
CBD – Cannabis



Indie Beauty Expo

Indie brands are among the fastest growing product categories. They have become a ‘must have’ in almost every retailer’s collection and are now directly influencing key trends in their markets.
Ibe was founded to support the growth and success of indie brands and the entrepreneurs behind them. IBE’s mission is to provide a platform to recognize, showcase and celebrate independent beauty brands and to support the growth and success of the entrepreneurs behind them.



Don’t miss our CFO Jeremy Trifenbach’s panel at the Cosmoprof North America in Vegas July 29th | 12:45 pm: Financing Your Growing Brand: Equity, Debt Or Both?