Skip to main content Skip to search

Our approach to budgeting, reporting, and reforecasting

Never lose sight of where you are going

An integrated approach to budgeting and reporting

It takes a lot for a business to succeed. Even when you do everything right it doesn’t always work. Don’t rely on gut feelings and guesswork.

Let us gather, organize and derive meaningful conclusions from the data your business is generating.

Stage 1 has a refined system to integrate your reports, budgeting, and forecasting. We take the complex data and simplify it into valuable, timely reports. We then use those reports to continually adjust your budgeting. It’s an integrated approach that keeps you nimble and operating at peak efficiency.

We’ll keep you on track

If you’re ready to talk about how our Financial Planning and Analysis team can help your business we’re ready to jump in and show you why so many amazing startups trust us to guide them.  

Step 1
Building your foundational tools

Special Project:
Financial model a.k.a. the “Budget”
3-year plan with KPIs
May require step 2 reporting

Weekly Cash Forecasting
13-week outlook
Step 3 reforecasting feeds into cash model

Building the reporting and data infrastructure

1. Financial Statements – Via Tableau
– Budget to actual
– P&L, BS, etc. 
– LY vs CY 

2. Revenue/Ecommerce Reporting “Sell in”
– In the moment data
– Historical revenue

3. Distributor/Retail Reporting “Sell-Thru”
– Velocity, Doors, Regions 
– Feeds monthly reforecast

4. Ecommerce Reporting “Sell-in = Sell -Thru”
– Product performance
– Shopify & Syndicated Data
– Feeds Monthly Reforecast

Maintaining and reforecasting your model

Monthly Reforecasting of Model

Next level add-ons

Board Decks via Tableau

Monthly Demand Planning

Step 1: Foundational tools

Financial model

Your budget is the blueprint and the foundation for your business.

We implement a bottoms-up approach while building your model. We plan your sales on a SKU, customer level. Our system allows us to easily reforecast on a regular basis, to reflect the changes to the business.

We use the forecast to track the actual results vs the plan. We create a project cash flow based on the model.

This gives us a clear picture of where the business is going and your long-term cash needs.

Cash management

Cash management addresses your short-term cash needs on a 13 weeks basis. It’s based on the financial model and the demand plan.

We review the accounts receivable, accounts payable, and available working capital solutions and create a plan to use cash and working capital in the most efficient way

This process is extremely beneficial to keeping control over the cash, especially in tight months when hard decisions must be made.

Step 2: Data and reporting infrastructure

Financial Statements

  • Financial Package
    • QuickBooks Online
    • QuickBooks Enterprise
    • NetSuite
    • Other ERP

Distributor/Retail Reporting


  • Distributor Reporting
    • KEHE
    • UNFI
    • Other
  • Retailer Reporting
    • Whole Foods Sell-Through
    • Wegmans Competitive
    • Walmart POS
    • Target
    • Ulta
    • Sephora
    • Credo
  • Industry/Syndicated Reporting
    • Spins
    • Nielsen

Revenue/Ecommerce Reporting


  • Revenue Flash

Ecommerce Reporting

“Sell-thru” = “Sell-In”

  • Shopify
  • Amazon
  • WooCommerce
  • BigCommerce
  • Stripe Sales
  • Square Sales

Step 3: Reforecasting

The process of reforecasting:

  • Update future sales on the customer level for new wins/losses
  • Update COGS to reflect the changes
  • Update expenses to reflect new initiatives, changes to the team, etc.

How often?

We recommend reviewing the plan monthly, to ensure accuracy for upcoming material changes and to identify key business trends

Step 4: Add ons

Monthly demand planning

Why it is important:

With this service, your business can plan cash and working capital needs towards purchases of materials and future production.

How we do it:

Using the financial model’s sales projections and monthly reforecasting helps to “fine-tune” the timing. The demand plan takes into account production schedule and production requirements.

Board decks via Tableau 


  • A user-friendly dashboard that allows that shows you the financial and operational data in one spot
  • It updates automatically as soon as the data is finalized
  • Convenient sharing capabilities allow you to share a link instead of emailing the files

We’d love to meet you!

Want to boast about your growing company? Well, we want to hear it!